Dealer Principal

Motus Daimler Truck Rustenburg Rustenburg, North West

Category: Job Vacancy Posted: May 04, 2026 Closes: May 08, 2026 Views: 13

Job Description

  • To develop strategies to drive dealership revenue, profitability and market share in the relevant area.
  • To achieve and exceed financial targets as per agreed budget.
  • Ensure achievement of profit margins and financial objectives, good cash flow, forecasting, monitoring and controlled availability of vehicle and parts stock a/p projected demand.
  • Build and maintain a professional relationship with vehicle manufacturer/s.
  • Optimally manage and control the cross-functional areas in the dealership.
  • To formulate and implement dealership practices in compliance with corporate governance and legal requirements, MOTUS policies and Daimler OEM guidelines.
  • To manage assets of a dealership optimally (cash control/flow, liquidity, stock, debtors, creditors, etc.).
  • Ensure high standards of quality and workmanship are delivered.
  • Maintain and increase market penetration.
  • To ensure customer acquisition and retention via customer focused interventions in the dealership.
  • To generate enthusiasm and set an appropriate brand example in line with the franchise standards.
  • To be informed and up to date regarding competitor intelligence and awareness via proper market analysis.
  • Manage stock turnover ratios, stock holding values and sales to meet company objectives.
  • Track the performance to measure and improve operational efficiency for the dealership.
  • Facility management, ensuring compliance with OHS requirements, CI rules and general housekeeping is well always maintained.
  • Develop and implement people capacity plans in line with delivery, performance objectives and budget.
  • To provide effective leadership and people management to attract, develop and retain high quality and success orientated dealer staff (DP's key focus is to act as an effective “manager of managers”).
  • Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.

Requirements

  • 8+ years relevant motor industry experience, of which at least 3 years dealer operations management experience.
  • Exposure to various motor industry business disciplines at the highest level within a commercial automotive environment such as business area financial management, sales, marketing, brand management and Service process and Parts knowledge is necessary.
  • BCom degree NQF7+ or other relevant tertiary business/ commercial qualification – preferable.
  • Recognised Management/ Leadership Diploma or Certificate – desired.
  • Mercedes/Daimler brand experience – preferable.
  • Valid, unendorsed driver’s license and the ability to competently & legitimately drive
  • Computer literate; highly proficient in Excel, Outlook, PowerPoint and Word.
  • A working knowledge of the application of OHS, NCA, CRA, FICA and other legislation and frameworks relevant to the retail motor industry.
  • A working knowledge of the application of Labour legislation.
  • Knowledge and ability to use relevant DMS functions.