Social Media Manager
TFG Jet Gauteng
Job Description
Strategy & Leadership
- Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
- Stay ahead of platform trends, emerging technologies, and cultural moments to keep the brand relevant.
- Manage various agency relationships & performance, ensuring alignment and execution excellence.
- Brief in & oversee all content required across all digital & social platforms
- Content & Campaign Management
- Oversee content planning, creation, and publishing across all social channels.
- Manage paid and organic social campaigns to maximize reach and ROI.
- Collaborate with designers, copywriters, and influencers to produce high-impact campaigns.
- Build and nurture online communities across platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.).
- Implement social listening and proactive engagement strategies.
- Manage crisis communication and ensure brand reputation management.
- Track KPIs and performance
Community Management
Analytics & Performance
- Track KPIs and performance
- Prepare regular reports with insights and recommendations across platforms
- Continuously test and refine strategies to improve engagement, conversion, and follower growth.
- Partner with PR, influencers, and paid media teams to amplify campaigns.
- Support broader marketing initiatives through social-first storytelling.
- Liaise with stakeholders to align social strategies with product launches, events, and partnerships.
Collaboration
- Partner with PR, influencers, and paid media teams to amplify campaigns.
- Support broader marketing initiatives through social-first storytelling.
- Liaise with stakeholders to align social strategies with product launches, events, and partnerships.
Requirements
Qualifications
- Partner with PR, influencers, and paid media teams to amplify campaigns.
- Support broader marketing initiatives through social-first storytelling.
- Liaise with stakeholders to align social strategies with product launches, events, and partnerships.
Skills:
- Strong leadership skills and collaborating across departments.
- Deep knowledge of social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube) and emerging platforms.
- Copywriting, storytelling, and content ideation skills.
- Proficiency in analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, etc.) and ability to translate insights into actionable strategies.
- Experience managing paid social budgets and driving ROI through campaigns.
- Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Culturally fluent: immersed in streetwear and youth culture with an ability to spot trends early.
- Up to date with local and global pop culture, music, fashion, and lifestyle movements and able to translate these into relevant content.
- Comfortable working in a creative, high-energy environment where agility and innovation are key.
- Excellent communication skills, both written and verbal, with the ability to engage diverse communities authentically.