Area Sales Manager

Sales Performance & Delivery

• Drive achievement of area sales budgets (net member movement & revenue) across all clubs.
• Translate national strategy into clear, actionable plans at club level.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.

Activity & Performance Management

• Ensure consistent activity management across all clubs (leads, calls, appointments, conversions).
• Hold Sales Managers accountable to clear KPIs, standards, and routines.
• Implement structured performance management (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area.

Coaching, Training & Capability Building

• Coach Sales Managers to improve sales leadership, execution, and team performance.
• Drive in-club coaching, ensuring training is applied and embedded to standard.
• Standardise and scale best-practice sales behaviours across the area.

Recruitment, Talent & HR Discipline

• Take accountability for recruitment, selection, and onboarding of Sales Managers and consultants.
• Build a strong talent pipeline and succession plan across clubs.
• Ensure HR policies, performance processes, and conduct standards are consistently applied.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.
  

Member-Centric Growth

• Ensure sales teams drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.